How Capptive8 helped a premium regenerative meat brand acquire higher-value customers at lower cost by improving signal quality and creative strategy on Meta.
Force of Nature is on a mission to reclaim the legacy of meat. Based in Austin, Texas, the company works with a curated network of ranchers, farmers, and land stewards who raise animals using regenerative agriculture - practices that restore soil health, sequester carbon, and give animals the life they were meant to live. Their lineup includes grass-fed beef, pasture-raised chicken, bison, elk, venison, and wild boar, all tested for over 300 chemicals and delivered directly to consumers' doors.
This isn't just another meat delivery brand. Force of Nature is a $50-$100 million revenue company available in retail stores nationwide and through its growing DTC channel. Founded by a team that spent over a decade studying regenerative practices around the world, they've built something rare in the food industry: a brand where customers come for the taste but stay for the mission.
Force of Nature had a loyal, passionate customer base - but growth was stalling. New customer acquisition costs were rising, and despite working with multiple agencies, none had been able to consistently bring in new buyers at a sustainable CAC.
The deeper problem was one Capptive8 sees across premium food brands: Meta's algorithm was defaulting to warm, familiar audiences rather than expanding into net-new customers. The ad account was over-indexed on retargeting existing buyers instead of finding fresh ones. And because Force of Nature competes on quality - not price - they couldn't rely on heavy discounts to drive volume the way cheaper competitors do. They needed to attract the right customers: health-conscious households willing to pay a premium for regenerative meat, not bargain hunters chasing a coupon.
A four-pillar system built to grow a premium brand without compromising on price, quality, or mission.
Force of Nature's competitive advantage isn't price - it's purpose. Capptive8 built a creative strategy around that insight, producing ads that told the brand's full story: the regenerative practices, the care for animals and land, the quality difference consumers can taste. We used UGC, educational comparisons between conventional and regenerative meat, and lifestyle content that connected with health-conscious families. The creative didn't just sell a steak - it sold a belief system.
The biggest technical shift was improving the signal sent back to Meta. Instead of letting the algorithm optimize for the cheapest conversion, we refined the signal to target net-new, high-quality buyers - customers whose purchasing behavior indicated long-term value. This reduced wasted spend on unqualified audiences and allowed Meta to find more people like the brand's best existing customers, at a lower acquisition cost.
In a category where competitors race to the bottom on price, Capptive8 helped Force of Nature grow without eroding margins. We tested hundreds of creative concepts and offer angles to find what converted premium buyers - without relying on aggressive discounts. Bundle strategies drove AOV up by over 20%, and systematic landing page testing improved conversion rates by over 30%.
Managing Meta for a perishable food brand is fundamentally different from typical e-commerce. Inventory fluctuates - key products go out of stock, new products launch, seasonal demand shifts. Capptive8 monitored stock levels in real time and adjusted campaigns accordingly - shifting creative and spend between products to maintain a consistent flow of new customers without driving the brand into stockouts.
Capptive8 transformed Force of Nature's acquisition strategy from one that was plateauing on warm audiences to one that consistently finds and converts net-new, high-value customers at a sustainable cost - without discounting.
CAC Reduction
cost per acquisition
New Customer Volume
growth in new buyers
Predicted LTV
improvement
Net New Visitor Traffic
increase
Average Order Value
increase
Conversion Rate
improvement
"Capptive8 brought a level of strategic depth we hadn't seen from previous agencies. They didn't just run ads - they understood our business, our inventory cycles, and the type of customer we needed to attract. The improvement in CAC and new customer quality has been measurable and consistent, and their experience with other food brands gave us confidence from day one that they knew how to scale in this category."
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We help eCommerce brands scale acquisition profitably - cutting CAC, improving signal quality, and building the creative systems that sustain growth at scale.
Performance marketing for e-commerce brands. 15 years of scaling brands on Meta.
