How Capptive8 turned Meta into Arteza's primary growth engine - scaling from $50K to $1M/month in ad spend while cutting CAC by over 55%.
Founded in 2015, Arteza set out to disrupt a stale, decades-old art supplies industry by bringing innovative, high-quality products directly to consumers at affordable prices. From real brush pens to professional-grade paint sets, Arteza built a catalog of 750+ products serving students, hobbyists, and professional artists across 100 countries.
What started as a bootstrapped startup grew into one of the fastest-rising DTC brands in the country - reaching over 2 million customers globally, earning a 95 Net Promoter Score, and building a passionate community of nearly 350,000 Instagram followers. The brand's rapid growth caught the attention of Volition Capital, who led a $24 million Series A investment, and Arteza landed at #32 on the Inc. 5000 list.
When Arteza came to Capptive8, they had a product people loved - but no reliable way to put it in front of new customers at scale. Acquisition costs were climbing, and despite working with multiple agencies, none had been able to deliver consistent, profitable growth on Meta.
The core problem was one that many fast-growing e-commerce brands face: they knew their product could sell to a massive market, but they couldn't crack the formula for acquiring new customers at a cost that allowed them to scale aggressively and sustain that scale over time.
A four-pillar system built to crack Arteza's acquisition formula - and scale it to $1M/month.
Arteza's products are inherently visual. We built the entire acquisition strategy around that advantage - developing a high-volume creative testing system using UGC-style videos from real artists. Each video was engineered with strong hooks and demonstrated the product in action. We found a repeatable formula that consistently produced winners, sustaining performance even as spend scaled rapidly.
With winning creatives in hand, we expanded targeting beyond narrow audiences and opened the funnel to a much broader market. By pairing high-engagement creative with a refined signal strategy, we scaled the ad account from $50K to $500K per month within the first three months - and eventually to over $1 million per month.
We ran hundreds of landing page and offer tests to increase both conversion rate and average order value simultaneously. Bundles, pricing strategies, and page optimizations drove AOV up by more than 40%, giving us more room to bid competitively for new customers while maintaining profitability.
We implemented a proprietary approach to improve the quality of signal sent back to Meta - giving Arteza's leadership team clearer visibility into true new customer CAC and attribution. Better signal meant better optimization, and better optimization meant every dollar worked harder.
The impact went far beyond the ad account. Capptive8 turned Meta into Arteza's primary growth engine - an acquisition machine that fueled every other channel in the business.
CAC Reduction
cost per acquisition
New Customers / Month
at peak scale
Monthly Ad Spend
scaled profitably
AOV Increase
average order value
Annual Revenue
reached
Inc. 5000 Ranking
fastest-growing art supply co.
"Capptive8 helped us scale acquisition while improving efficiency. Their structured approach to creative and data allowed us to increase budget significantly without sacrificing profitability. Their understanding of Meta's algorithm and ability to improve signal quality created measurable impact on both CAC and long-term customer value."
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We help eCommerce brands scale acquisition profitably - cutting CAC, improving signal quality, and building the creative systems that sustain growth at scale.
Performance marketing for e-commerce brands. 15 years of scaling brands on Meta.
